For your family’s healthy and happy days

~Oral care is important to extend your healthy lifespan! ~

The oral cavity is a very important organ for maintaining the general health of the body and is closely related to one’s health.


As the entrance to the body, the oral cavity is a very important organ for maintaining the health of the whole body, and has a close relationship with health.

Healthy life expectancy refers to the period during which a person can live an independent life without requiring daily care.

The Ministry of Health, Labor and Welfare announced the figures for the first time in 2013.

In 2010, the average age was 70.42 years for men and 73.62 years for women. On the other hand, the average life expectancy in 2010 was 79.55 years for men and 86.30 years for women, leaving a gap of approximately 9 years for men and 13 years for women.

This corresponds to the period when nursing care is required.

There is a difference of about 10 years between the healthy life expectancy, where people can live independently without the need for nursing care, and the actual average life expectancy.

In other words, you and your family may not be able to stay healthy for 10 years, and you may end up bedridden or lose cognitive function.

In recent years, we have begun to understand that this problem is actually deeply related to the health of the oral cavity, that is, the health of the mouth and teeth.

There is a lot of data showing that people who have many of their teeth have a lower risk of developing systemic diseases and live longer, healthier lives.

Dementia is expected to become an increasingly important issue in Japan in the future, and we are beginning to understand the relationship between dementia and teeth.

It is a fact that if you take preventive care and keep your teeth, your cognitive function will be maintained, or in other words, you will be less likely to get bored.

To live a long and healthy life, to enjoy each day without being bedridden, to live happily every day without suffering from illness, and to live independently without causing trouble to those around you.

For people who want to live that way, I think being healthy is a major prerequisite for life.

[Super-aging society and the importance of oral care]
In addition, aspiration pneumonia is a serious disease for the elderly, and is the third leading cause of death among Japanese people.

Pneumonia accounts for approximately 10% of all deaths in Japan, but up to 96% of these deaths occur in people aged 65 and over.

This is because the swallowing function (swallowing function) declines as people get older, and many people die from aspiration of saliva, which contains many oral bacteria, which increases while they are sleeping, into their lungs

Therefore, it is important to maintain oral hygiene and control oral bacteria.

In this way, oral care is becoming increasingly important in a super-aging society.

[Relationship between oral bacteria and systemic diseases]

Recent research has also revealed the relationship between the bacteria that cause periodontal problems and various diseases such as diabetes, myocardial infarction, cerebral infarction, premature birth, and low birth weight babies.

Many of the causes of tooth loss and oral problems such as tooth decay, periodontal disease, bad breath, aspiration pneumonia, and oral candidiasis are caused by bacteria in the mouth.

In order to prevent the growth of bacteria, research into formulations that target bacteria and oral care are important.

It is also important to be able to provide effective, safe, and simple care, and to reduce the burden on the caregiver.

Technological innovations that can also reduce the burden of preventive care are needed.

[Importance of preventive care from a young age]

And even for young and healthy people, it is better to treat the disease or infection after it has occurred.

People all over the world are starting to pay attention to preventive care, which is about paying attention to your daily diet and health, and wanting to live a healthy and fulfilling life without getting sick.

Research from around the world has revealed that proper oral care every day can keep you healthy and life-saving.

Furthermore, the new coronavirus (COVID-19) is currently raging worldwide. Humanity must combine its wisdom to overcome this difficulty.

According to the Dental Association, there is a report that if you thoroughly brush your teeth and take good care of your oral cavity and keep your mouth clean, your chances of contracting the virus will be drastically reduced to one-tenth.

In order to protect the lives of the elderly, people with illnesses, infants, and people with weakened immune systems, who are especially at high risk, it is necessary to take a variety of possible preventive measures.

When dealing with unknown dangers, “preventive care” to prevent infection is more important than responding after infection occurs.

Reducing the risk of infection and avoiding the risk of serious illness through thorough oral hygiene is considered to be one of the risk avoidance measures that can be taken to protect the lives of your precious family members.

[Oral care is highly safe]

Furthermore, in recent years, there has been a rapid and significant change in consumer attitudes around the world regarding oral care products.

It is known that the oral mucosa has a percutaneous absorption rate that is 10 to 20 times higher than normal skin.

This is because it has become clear that the chemicals added to the oral care products we use every day remain in our mouths for longer than expected, and are absorbed and accumulated in our bodies.

Even if the daily intake of trace amounts of chemical components is small,

It is said that carryover chemicals that are not metabolized steadily accumulate in the body over time.

And, like the onset of hay fever, chemical substances that have continued to accumulate over a long period of several decades,

At some point, when your tolerance is exceeded, you will suddenly develop allergic symptoms or chemical sensitivity, just like a glass of water overflowing.

Your body won’t accept the things you’ve been fond of eating or putting on your skin, and you’ll suffer from negative reactions to many other things, which can cause great suffering both physically and mentally.

Even with treatment, healing can be difficult and extremely difficult, and can rob you of many aspects of your life.

For women, this can affect not only themselves but also their future children.

In other words, the daily accumulation of chemical components in the body can result in a small accumulation of daily savings for future risks.

Approximately 10 years ago in developed countries, consumer needs for “highly safe oral care” became mainstream.

Just like the oral care products that you put in your mouth every day, you should also consider the lifelong health of yourself and your family.

We live in an era where each person carefully considers and chooses wisely, assessing the total cost, happiness, essence, and safety of life.

In order to live a long and healthy life, the world is now living in an era where preventive oral care and the safety of the foods we put in our mouths are both important.

For prevention purposes for everyone from babies to the elderly, people who want to stay healthy, pregnant women who don’t want to take in synthetic ingredients, nursing mothers, women trying to conceive, and pets.

There is a need for oral care products that are safe to swallow while targeting the bacteria that cause problems in the oral cavity.

[Highly biodegradable green technology products that are considered to contribute to the global environment and humanity, which the world demands]

Furthermore, in recent years, “marine pollution” such as “persistent” plastic waste and microplastics has been having a negative impact on “marine ecosystems” around the world.

In addition, issues such as “air pollution” and “global warming” caused by CO2 emissions are negatively impacting people’s health and the natural environment.

Regarding “marine pollution,” interest in environmentally friendly products that are highly biodegradable, such as switching to highly biodegradable bioplastics using new biotechnology techniques, is increasing worldwide.

It is easy to understand that there are areas where there is no sewage system, but the sewage we produce when brushing our teeth or gargling is either directly discharged into the river where natural microorganisms live, or it is purified in a septic tank that is inhabited by microorganisms before being released into the river. will be swept away.

The same is true in cities, where sewage is collected in sewage treatment plants, where it is biodegraded by the many microorganisms kept there to purify the water.

It is difficult to understand because it is invisible like plastic waste, but it cannot be eaten by microorganisms living in rivers and soil in the natural world and cannot be biodegraded.

In addition, the use of persistent chemical components, petroleum-derived components, synthetic disinfectants, etc. that sterilize microorganisms themselves,

It is thought that it will have an impact on water quality, soil, the environment in which we live, and the health of humans, who are at the top of the food chain and eat seafood every day.

[From the era of petroleum and chemicals in the 1900s, the 2020s will be an era of generational change and industrial revolution to bio and green technology]

In addition, in order to reduce CO2 emissions that lead to global warming, which poses crises to humanity such as frequent natural disasters and water shortages due to climate change,

It has been reported that the state of California in the United States will ban the sale of gasoline-powered cars in the future.

Along with the development of the Internet, cars and self-driving technology are also advancing, and the end of the era of gasoline cars and the beginning of the era of electric cars is rapidly becoming a reality.

In addition, developed countries are currently proceeding with space development at a rapid pace in order to fight for the survival of humanity in response to the future crisis of the earth and humanity.

Products that utilize cutting-edge technology are selected to be installed on spacecraft that gather human wisdom and fly into space, and major changes in industry are occurring every day.

It is easy to imagine the same future direction of the industrial revolution for personal care products on earth.

The production of care products using petrochemical/chemical technology is thought to emit more Co2 than plant-based raw materials.

Air pollution and climate change caused by global warming are causing natural disasters such as floods, droughts, typhoons and forest fires, which are also having a significant impact on coral reefs and other underwater creatures.

Care products that use persistent petroleum-derived chemical ingredients that cause water pollution are difficult to leave behind a planet that is livable for humans, other animals, aquatic organisms, and plants.

In the world, petrochemical and chemical technology-based care products, which have brought great progress to humanity over the past 100 years, are gradually ending their role.

It is believed that the 2020s and beyond will be an era of industrial revolution in care products based on bio-green technology.

Investor money and consumer preferences for the future have now shifted significantly toward cutting-edge green technology companies, and the market capitalization rankings of global companies, including those in the automobile industry, have changed dramatically compared to a few years ago.

In the coming era, there will be a rapid generational change from legacy technologies that sacrifice human health and the environment.

A sustainable product that is highly biodegradable, decomposes in nature, is friendly to the microbial ecosystem, and has low CO2 emissions and is kind to the earth’s atmosphere, while also achieving clinical efficacy.

It is considered to be a wise choice for the earth and future humanity in the SDGs era, and will replace the de facto standard and mainstream of global industry.

Since the outbreak of the new coronavirus (COVID-19), times have begun to change dramatically.

Human beings are rapidly changing into an era where they have to choose products and lifestyles from a broader perspective than ever before.

The time has come for humanity as a whole and each individual to take a big step into the future.

For you and your most important person.

We can create our own future, starting today.

Wishing your family healthy and happy days.

A bright future for humanity.

For those you love.

Be peaceful.


Oral Care Frequently Asked Question