For dogs, the oral cavity is a very important organ for maintaining general health as an entrance to the body and is closely related to health.

In recent years, it has begun to be understood that the health of the oral cavity, that is, the mouth and teeth, is deeply involved in causing various diseases.

Many data have been reported that having a lot of teeth left has a low risk of systemic disease and is healthy and long-lived.

For those who wish to have happy days with their dog, which is an important family member, brushing their teeth and taking care of their oral cavity to keep them healthy is a major “precondition” for their pet life.

Recent studies have also revealed the relationship between the causative bacteria of periodontal disease and various diseases such as diabetes, myocardial infarction, cerebral infarction, premature birth and low birth weight infants.

Causes of tooth loss ・ Mouth problems such as periodontal disease are mostly caused by bacteria in the mouth. In order not to increase the number of bacteria, it is important to research preparations that approach the bacteria and oral care.

It is also important to be able to provide effective, safe and easy care, and to reduce the burden on the caregiver. Technological innovation that can reduce the burden of preventive care is required.

In recent years, awareness of global consumer orientation regarding toothpaste and oral care products for dogs has also changed dramatically.

It is known that the oral mucosa has a high transdermal absorption rate of 10 to 20 times that of normal skin.

It has also become clear that the chemical substances contained in the oral care products that we eat every day remain in our mouths more than we expected, and are absorbed and accumulated in our bodies.

Trace amounts of chemical ingredients, even in small daily intakes

It is said that unmetabolized carryover chemical substances are surely accumulated in the body over time.

And chemical substances that have been accumulated over a long period of several decades, such as the onset of pollinosis,

At one point, when you exceed your capacity, you suddenly develop allergic symptoms or chemical hypersensitivity, as if a glass were filled with water.

Your body will not accept what you have liked to eat or put on your skin, and you will suffer from rejection of various other things, which can be a great physical and mental suffering.

The cure can be difficult and extremely difficult, even with symptomatic treatment, and can deprive cute dogs of all the fun and joy.

In the case of females, it may affect not only themselves but also future children.

In developed countries, consumer needs for “oral care is highly safe” have been mainstream for about 10 years.

To prevent pets that cannot gargle or spit out, oral care products that are “safe to swallow while approaching the bacteria that cause problems in the oral cavity” are required.

In the coming era, we will make use of green technology and cutting-edge biotechnology research, which is rapidly changing generations with legacy technologies that sacrifice human health and the environment.

Sustainable dog toothpaste and oral care products that are highly biodegradable, decomposed in nature, and are friendly to the microbial ecosystem while achieving clinical effects.

It is believed to replace the wise choices for the planet and future humanity in the SDGs era, and the de facto standard, the mainstream of global industry.

Now that the new coronavirus (COVID-19) has been devastated, the times have begun to make a loud noise and change.

And human beings are undergoing a drastic change in an era when they should choose toothpaste / oral care products for dogs and a happy way of life with pets from a larger perspective than ever before.

Oral care products that you keep in your dog’s mouth every day are just like thinking about your own and your family’s health for the rest of your life.

In an era in which the total cost and happiness of life, the essence and safety are determined, and each person thinks carefully and chooses wisely.

It is time for humanity as a whole and for individuals to take a big step into the future with their beloved dogs.

・ I would like to use oral care products for dogs with a sincere and scientific approach through actual joint research with research institutes such as national universities.

・ Because it is for small dogs, I want a proper level oral care product that has been thoroughly researched and verified for its effectiveness and safety.

・ I want an oral care product with sincere research background and evidence for dogs.

・ For my own dog and my acquaintance’s dog, I want a product with a highly credible brand that can be selected and placed in a high-ranking department store.

・ I would like to use oral care products that use patented research and technology, which have a proven track record for humans, for dogs.

・ Because I can’t gargle or spit out, I’m more worried about ingesting chemical substances such as synthetic fungicides and synthetic preservatives contained in the product.

・ It would be greatly appreciated if there was a toothpaste / oral care product for dogs that utilized research and technology that had an effect on the causative bacteria.

・ I want a product for dogs whose value can be convinced by looking at the research background and each ingredient contained.

・ I want an oral care product for dogs that uses research and technology with efficacy and safety that can be applied to human medical use.

・ Percutaneous absorption of chemical substances and chemical components into the oral mucosa is more than 10 times that of the skin … I want an oral care product that does not give chemical substances and chemically synthesized components that humans should not swallow to dogs that cannot exhale. ..

・ For dogs, the mouth is the entrance to all illnesses, and I want a loving and safe oral care product that pets really want to use with peace of mind.

・ I would like to use human-grade oral care products for dogs, which are important family members.

・ I want a pet oral care product that is good for the mind and body as an important mouth that forms the mind and body of the dog.

・ I want an oral care product for dogs that can feel the effects even if it is a food ingredient or a safe ingredient.

・ I want a high value-added oral care product that helps reduce total spending for dog health.

・ Rather than treating people who get sick, they care about what they eat and their health, and emphasize preventive care to prevent them from getting sick.

・ It would be helpful to have an oral care product made from 100% natural ingredients that would not be a burden to small puppies and old dogs that are old and weak.

・ It would be great if there was a highly safe oral care product for dogs that meets the international organic certification standards.

・ It’s harder to brush your teeth every day than to buy a product. If so, it would be better to use an effective dog oral care product.

・ I would be happy if there were oral care products for dogs that have less impact on the global environment.

・ General anesthesia is often required to remove tartar in dogs, but there is a risk of life and I am worried.

・ It takes time and cost to remove tartar from dogs. I want to prevent it easily and effectively every day.

・ If a dog has bad breath, the whole body will smell because the mouth licks the hair of the whole body. If the bad breath disappears, the odor will decrease and it will be easier to live together.

・ It would be great if there was a reasonably priced dog oral care product that was both effective and safe and would not burden the household budget.

・ I would be happy if there was a sophisticated design for oral care products for dogs used at home.

Regarding the latest dog tooth brushing and oral care methods in the field of veterinary medicine and dentistry, Kazuhiko Hayashi, an honorary member of the Oral Peace Project, is a leading expert in veterinary dentistry in Japan with the largest number of clinical cases in Japan. We recommend the books “Dog Toothpaste Reader”, “Dog Toothpaste Picture Book”, and “Dog Preventive Dentistry” by Professor Yamazaki, a former professor of Animal Nursing University (veterinarian / dentist, doctor of dentistry / master of veterinary medicine).

Theoretical interpretation of the structure and function of dog teeth and oral cavity based on animal nursing, preparation of instruments and equipment related to actual dental prevention, how to use and techniques, cleanup after use and maintenance of instruments, etc. Including commentary, dog preventive dentistry or dental preventive procedures are actually described.

Many figures and photographs are incorporated for easy understanding, and basic knowledge, preparation, techniques, positioning, various case-specific care methods, daily oral care guidance, basics to applications of tooth brushing and oral care for dogs. The knowledge required in clinical practice is explained in detail from the beginning with photographs and illustrations.

Owners who wish for the health and longevity of their dogs are kindly requested to refer to them and provide the latest and appropriate tooth brushing and oral care.

“Oral care products for dogs, oral hygiene agents, oral hygiene agents, oral moisturizers, oral care products” that are expected to have the function of preventing tartar and bad breath while performing toothpaste, periodontal care, and oral care for dogs. The selection points of are as follows.

First and foremost, try tasting yourself. With this, you can understand most of the differences, such as “feeling whether it is a safe ingredient even if swallowed as it is”, “feeling whether it feels good or bad when you put it in your mouth”, “feeling the effect of using it”. I will.

Secondly, it can be important to check whether or not “ingredients that are expected to have antibacterial properties that are safe to swallow” are included.

In order not to increase the number of bacteria that cause troubles in the oral cavity, simple gels cannot meet the needs of clinical practice, and “products containing antibacterial agents that are safe to swallow” should keep the oral cavity clean, moisturized, and clean. It is considered to be highly useful.

The third major point is the usability of pets and dogs.

Non-food products containing a large amount of chemical components such as synthetic thickeners and synthetic polymers have low raw material costs, but have drawbacks in terms of usability and water solubility. In other words, it remains like a foreign substance in the mouth and makes me feel uncomfortable. For example, it feels like petrolatum, lard, and paint are stuck in your mouth all the time.

You can also check the water solubility of each product at home.

Add a small amount of the product you want to compare with a petri dish (a small plate is fine).

After that, add water and leave it for about 1 hour.

Finally, flush the water and observe the condition of the remaining wetting agent.

Anything that remains undissolved will feel like it sticks to the upper jaw. There are types that remain almost as they are even with water (saliva), and types that naturally blend in with water (saliva) and spread thinly, such as “Oral Peace Four Pets”.

Hard-to-dissolve substances that use a lot of chemical raw materials are difficult to digest in the body and decompose by microorganisms in the intestinal tract, and even if they are excreted in nature, they are difficult to decompose and are difficult to biodegrade by microorganisms.

Whether it feels good that it does not dissolve in saliva and remains in the mouth, or that it fits in the mouth and spreads and acts comfortably, is better for your pet / dog with the above experimental method. We recommend that you choose the best product.

It is important to thoroughly understand the research and development background of each product and its characteristics such as usability, and to select a product that meets the needs of the pet or dog to be used.

Like humans, animals also develop plaque, which is a mass of bacteria, due to bacteria in the mouth.

Tartar is calcified plaque, and the cause of bad breath and periodontal disease is bacteria in the oral cavity. Daily oral care and countermeasures against the causative bacteria are important to prevent plaque, tartar, bad breath, etc.

On the other hand, animals that cannot gargle or spit need ingredients that are safe to swallow but effective.

Water, plant extracts and enzymes, and lactic acid bacteria themselves have actual clinical problems, and the administration of synthetic fungicides to animals also has problems.

Research and development of new formulations that deal with the causative bacteria and solve the conflicting issues of being safe to swallow have been desired by pet dog and cat lovers around the world.

The following describes how to compare and select the polishing action of abrasives that have the side effect of accumulating on the periodontal disease, which makes the perception hypersensitive due to over-shaving.

Simply, if you pick up each product with your finger and touch it, and if it is “gritty” or “grainy”, it is considered that the polishing action is relatively strong.

In addition, we will introduce “Comparison of the presence or absence of polishing action and the strength of polishing power” that can be easily done at home.

Place aluminum foil etc. on a cutting board etc., put what you want to compare on it and polish it with your finger.

For those with strong polishing power, the aluminum is scraped and the paste gel turns gray, and the scraped aluminum can be removed from the tissue.

Therefore, by looking at how much aluminum can be scraped, it is possible to know the presence or absence of polishing action and the strength of polishing power.

There are cases where “no abrasive”, “soft abrasive”, and “natural / organic” can be scraped and there are differences in polishing power, so if you are interested, we recommend that you check it yourself.

There are various types of products, such as “Oral Peace Four Pet”, which is made mainly of abrasives and does not contain any abrasives, from the type that polishes and scrapes off the teeth.

It is important to fully understand the research and development background and intentions of these products, as well as the characteristics of the products, and to select the most suitable one for your pet or patient dog.

Both humans and dogs, which are animals, have the same oral functions and structures such as teeth, gums, and saliva.

Dogs have a different pH in the oral cavity than humans, and the types of indigenous bacteria in the oral cavity are slightly different, but there is not much difference in oral function.

There is also no big difference between human and dog toothpaste and oral care products.

If you want to see the effectiveness and safety of your beloved dog oral care product, you may want to try it yourself at your own risk.

Whether you want to use it for yourself, including safety, how you feel when you brush your teeth yourself, whether you can swallow it as it is like a pet that can not gargle or spit, actually use it Can you feel the effect on yourself?

Oral Peace was developed for humans such as infants and pregnant women who cannot gargle and spit, elderly people and fighting illnesses. It has the same ingredients as human products (a prescription that eliminates unnecessary taste for pets) and is safe under the Pharmaceutical Affairs Law. It is made in a domestic certified organic factory under a high production system.

A product that meets the needs of pet dogs and cats who want to use products with evidence and patents for safety and effectiveness that have been researched and developed with Kyushu University, etc., for their beloved pets at the same level as for humans. We are working on making.

Oral Peace Four Pet is a human grade product made from the same materials as products for humans and infants under strict hygiene and production control systems at an organic certified factory, and can be used by humans and infants as well.

Before using it for your beloved pet, please try the product that you put in your pet’s mouth and swallow it yourself, or the quality of the product such as taste, ingredients, hygiene and production control. We recommend that you experience, try, and compare the effects and research background before using it in your pet’s mouth.

For toothpaste and oral care products as delicate products to be put in the mouth, it is also important to check the composition of the following ingredients and additives.

×Ingredients that are not approved for food that can be taken into the mouth
×Alcohol (ethanol, cause of dry mouth/avoidable for pets)
×Petroleum-derived ingredients
×Chemical substances
×Forever Chemical (PFAS)
×Cyanide(potassium cyanide, etc., poisonous substance, substance not permitted for food, substance prohibited from being released into the environment in ppm units)
×Potassium thiocyanate(Thyroid side effects, hazardous substance, substance prohibited from being mixed into food or released into the environment in ppm units, regulated by the U.S. Environmental Protection Agency in 2011, regulated by the European Union in 2014, and regulated by the Japan Ministry of Health, Labor and Welfare for hypothyroidism in 2021, the Japan Ministry of the Environment will classify it as an endocrine organ disruptor and prepare for regulations.)
×Hydrogen peroxide(deleterious substance, residual unlicensed substance in food, prohibited in Japanese toothpaste products in ppm units)
×Enzymes such as lactoperoxidase and glucose oxidase that cause a chemical reaction with hydrogen peroxide and thiocyanate in the oral cavity to generate cyanide and sterilize E. coli(Thyroid side effects, Japan Ministry of Health, Labor and Welfare and Ministry of the Environment impact risk
×Potassium iodide (Iodine, disinfectant, risk of side effects such as iodine poisoning and thyroid dysfunction)
×Formaldehyde (poisonous substance, bactericidal agent, there are cases where it is added to imported products in ppm units for antibacterial purposes due to carryover of preservatives from raw materials)
×Synthetic fungicides that disrupt the intestinal flora, which is the source of immunity, and are toxic in nature when released into the environment
×Synthetic disinfectants such as cetylpyridinium chloride (also known as cetylpyridinium chloride, CPC), benzethonium chloride, benzalkonium chloride, chlorhexidine gluconate, IPMP (isopropylmethylphenol), triclosan, methyl salicylate, lauroylsarcosine salt (LSS), etc.
×Chlorine, chlorine dioxide (CIO2), sodium chlorite, sodium hypochlorite, chlorine gas, etc. (deleterious substances, dangerous substances, bleach, pool disinfectants)
×Na hydroxide/K hydroxide (deleterious substance, caustic soda/potassium, strong alkali, biohazardous, corneal damage observed with 2% solution, prohibited substance remaining in food)
× Strong alkaline electrolyzed water (although it is water, it is strongly alkaline and there is a risk of damaging the oral cavity and visceral mucosa and diluting stomach acid if swallowed accidentally, so it is not used for oral care in medical care settings)
×Water-soluble synthetic polymers such as carbomer, sodium polyacrylate, and hydroxyethyl cellulose (liquid microplastics, may impede skin breathing, and are difficult to decompose in the environment as nanoplastics, posing risks to seafood and the body)
×Fluoride (Repellent for dogs)
×Titanium dioxide, TI dioxide, titanium oxide, TI oxide (coloring agent, bleach, suspected of carcinogenicity, French government has banned its inclusion in food from 2020)
×Phosphorus (phosphates such as polyphosphoric acid, metaphosphoric acid, pyrophosphoric acid, bleach)
×Aspartame (artificial sweetener, WHO suggested it may be carcinogenic in 2023)
×Artificial sweeteners such as sorbitol, sucralose, maltitol, erythritol, and saccharin sodium (effects on intestinal bacteria, etc.)
×Xylitol (effect on intestinal bacteria)
×Paraben (paraoxybenzoic acid ester, methylparaben, butylparaben)
×Phenoxyethanol (synthetic preservative, substance not permitted for food)
×Sodium benzoate (synthetic preservative)
×Sorbic acid potassium (synthetic preservative)
×Pentylene glycol (synthetic preservative)
×Glycine (preservative/food additive chemically synthesized from formaldehyde and hydrogen cyanide)
×Poly-ε-lysine (polylysine, an antibiotic analog produced by fungi-like actinomycetes, preservative and food additive)
×Synthetic surfactants and foaming agents such as sodium lauryl sulfate, lauryl glucoside, cocamidopropyl betaine, and sodium cocoyl glutamate that pose risks of swallowing and environmental pollution.
×Soap base, soap such as coconut oil fatty acid K, olive fatty acid K, etc., foaming agent
×Abrasives (stones, microplastic beads, mud, salt, etc.) that can be swallowed, accumulate in the gums, or abrade too much enamel and risk hypersensitivity.
×Calcium carbonate (Ca carbonate, large-particle abrasive, limestone powder, powder for drawing white lines on playgrounds, raw material for chalk), zeolite (zeolite), sodium bicarbonate (baking soda), coral powder, shells, Abrasives (compound, stone powder, etc.) such as mud (clay, montmorinite), charcoal, microbeads (plastic), etc.
×Large amounts of hydroxyapatite (risk of absorbing and sterilizing microorganisms in septic tanks and sewage treatment plants when discharged into the environment; risk of environmental pollution when discharged into the natural world)
×Strong synthetic fragrances and chemical fragrances that can disguise signs of illness such as bad breath (treatment of the affected area is necessary for health)
×Chemical substances whose names are hidden and only written as “fragrances” and “preservatives” (medicinal and quasi-drugs are not required to list all ingredients, and display names and INCI names can be hidden)
×Synthetic fragrances and flavors such as grape and cola made from chemicals
×Solubilizers such as PEG (polyethylene glycol) and propanediol
×BG (butylene glycol) ×PG (propylene glycol)
×EDTA-2Na × etidronic acid × phytic acid × nanoparticles
×Synthetic colorants made from petroleum tar raw materials such as Blue No. 1 and Yellow No. 2
×Metals such as copper and silver, heavy metals, heavy metals
×Poisonous components of animals and plants (natural poisons) × Aconite (alkaloids)
×Essential oils and resins with distilled and concentrated plant toxicity ×Tea tree essential oil
×Hinokitiol (teratogenic risk, avoid for pregnant women and girls)
×Pine tar × Japanese cedar resin × Mastic resin × Eucalyptus essential oil × Wintergreen essential oil × St. John’s wort essential oil
×Yucca Schidigera extract (complex mixture of compounds, 2021 EU/European Food Safety Authority has determined that the effects of triterpenoid saponin and steroid saponin mixture (thyrotoxicity and male reproductive toxicity), serious skin and eye (suggests irritation and effects on aquatic organisms)
×Indigestible dextrin × Catechin × Tea leaves × Caffeine × Salt/Sea salt
×Insects, larvae, caterpillars, insect eggs, insect-derived raw materials × Honey, propolis × Saliva × Body fluids × Feces
×Animal-derived materials that sacrifice the tiny lives of other animals, such as bird eggs and animal placentas
×Animal-derived lactic acid bacteria (lactic acid bacteria derived from human/animal feces, intestinal tract, oral bacteria, dental plaque, etc. are not used)
×Lactic acid bacteria itself (no combination of live bacteria or dead bacteria, no evidence data on the immediate effect of lactic acid bacteria itself on oral bacteria)
×Limited natural biological raw materials such as corals in the marine environment
×Chemical substances that are toxic to the natural environment and biological ecosystems in the rivers and soil where they are discharged, and that indirectly affect human health from edible seafood and agricultural products.
×Chemical substances that the World Health Organization is considering regulating in the future due to their negative effects on the human body and the environment

Whenever you purchase a product that you can put in your mouth, we recommend that you check the “all ingredients” (all the ingredients that are included) of each product before making your selection.

Also, some Internet search services are capable of various information manipulations such as SEO to prevent consumers from knowing the truth, so the same content can be used on new AI question answering services, etc.We encourage you to investigate the truth for yourself.

Tube packages for oral care products are mainly available in plastic tubing, aluminum tubing and laminated tubing types.

Plastic tube / container (made of only plastic, the contents that have come out will return, air will enter inside the empty container, and there will be a gap, and if you see through the sun, the remaining amount of contents can be seen through) , “Very cheap”, “Can be opened with one hand”, but “Low confidentiality, easy to putrefy, need to mix a lot of synthetic preservatives”, “The contents cannot be kept light-shielded There is a demerit that “the components of the material tend to deteriorate”.

The advantage of the aluminum tube type is that it has a high airtightness and light-shielding property, and the contents once stepped out do not return, so it has the advantage of “maintaining good hygiene”. On the other hand, it has the disadvantages of being “difficult to use” such as “cannot be opened with one hand”, “may come out too much”, and “tube breaks”.

The laminated tube type uses the latest technology “aluminum barrier lamination (ABL)” and is made of a material in which “PB, PET, aluminum, PB” layers are layered from the outside.

By sandwiching the aluminum layer between the laminates, the airtightness and light-shielding properties equivalent to those of aluminum tubes can be ensured, and compared to plastic tubes, the contents do not volatilize and the contents can be protected. There is no deterioration even after leaving it for 6 months in a time-lapse test (temperature 40 degrees, humidity 75% etc.), and it is more convenient to meet the demand for ease of use at medical / nursing sites and at home while retaining the functionality of the aluminum tube. It was developed with the characteristics taken into consideration, and the characteristics of conventional aluminum tubes are fully guaranteed.

Although the cost of the container is high, it is a tube that combines the advantages of the functionality of an aluminum tube with the advantages of the ease of use of a plastic tube.

It is also important to select oral care products that reflect the voices of many patients and consumers, and not only research and develop the ingredients inside, but also utilize the latest technology in packaging.

Consideration for tubes and containers for oral care products and confirmation of the quality of adopted tubes and containers can be confirmed by cutting open the tubes and containers with scissors after use and looking at the inner surface.

We recommend that you check it yourself.

It is effective to use it properly according to each feature.

Gel is useful for brushing teeth, oral care, and moisturizing the mouth.

On the other hand, in the case of spraying, you can spray directly into the oral cavity when you do not have time, and you can easily control the number of bacteria in the oral cavity, oral hygiene and moisturizing.

Spray products are useful when you are out, busy, or for a dog that has fallen asleep.

You can easily take care of your dog’s mouth by pushing a few oral care sprays into your drinking water and diluting it.

Spray products are also suitable for storage and carrying because they are almost water and require less water than mouthwash, which has a large capacity.

Effective use of both items is the key to proper oral care.

The first is the confirmation of “all ingredients”.

Whenever you purchase a product that creates the body and mind of your beloved family and puts it in your mouth, which is the gateway to all your important body and health, be sure to use the “all ingredients” (all ingredients / additions) of each product. We recommend that you check and check the ingredients yourself before making a selection.

“All ingredients” can be found on the product packaging.

In many cases, it’s easy to get caught up in “other than the essence of the product.”

However, in the world of science, research, and manufacturing, all new efforts and efforts regarding research, technological innovation, and safety behind products are the result of “all ingredients.”

It is important to check “all ingredients” and determine the essence of the product.

The second is confirmation of “research background” and “results”.

What kind of project members, universities / graduate schools and research institutes (national or private organizations / internationally competitive public institutions),

What kind of career and profile researchers (researchers who can have international competitiveness in their institution or specialized field) have researched and developed the technologies and products, and what they are researching for. Or

And does the research / technology have innovation and objective superiority (“patent”, “treatise”, “award history”, “newspaper publication”, etc.)?
is.

We are now in an era where you can easily search for “research background,” “data,” “treats,” “patents,” “awards,” and “media publications” related to each product on the Internet.

It is important to identify the “research background” of what kind of research institution, researcher, involved members, etc., and what kind of “results” the research has achieved as a result.

Thirdly, what kind of research results and products are handled by the public media such as newspapers and television, and public media such as magazines.

Is it a research result or product that has news value and is treated as an article rather than an advertisement by highly reliable news media and public media?

Every day, we receive press releases from numerous research institutes and companies, and what is published and reported through the filter of reporters who are exhausting is a new socially useful research result for many consumers without specialized knowledge. It is a big factor in determining whether a product has unprecedented value.

Fourth, what kind of medical institution / store is selected, and what kind of countries are sold and used?

For stores such as highly reliable medical institutions and department stores, medical professionals who select various products in the world at their own risk and provide patients and customers with products that their hospitals and stores can proceed with confidence. There is a buyer (purchasing person).

Now that there are so many things and information all over the world, there are stores with high quality that consumers are sure to buy here.

Being selected by these medical institutions and department stores is a product that should be selected, trusted, and recommended to important patients and customers by the filters of connoisseurs who are looking at products all over the world. It will be a thing.

In addition, in order to be officially sold locally not only in Japan but also in overseas countries, it can be sold for the first time after strict approval by the health institutions of each country.

Products that are officially sold locally are products that have been carefully examined in each country and that should be used as contributing to the health of the people.

What kind of medical institution, government agency, public institution, what kind of department store or store should choose the product to choose?

Is it a product that is sold not only in Japan but also in the United States, Europe, China, Asian countries, Central and South America, and other countries around the world? And is it a product that many people around the world are looking for?

For many consumers who do not have specialized knowledge, calmly knowing the handling and sales performance of the product, the difference from other products in the world, the essence of the product, the superiority of research and technology, the product to choose It is an element to judge the goodness.

Finally, confirmation of “sociality”.

Whether it is a product or business that leads to good things not only for you but also for society and others, a product that prioritizes human health and environmental consideration, a product for mere commercial purposes, or social It is important to find out if the product you are working on.

We are in an era where you can easily find out about the actual situation and management attitude of the above companies on Wikipedia.

It is important for medical professionals and consumers to wisely assess the “sociality” of products and companies, not just the product specifications themselves.

Now that various information is overflowing and companies and products are overflowing, in order to protect the health of ourselves, our families and patients, and to protect our own health and livelihood, we must be able to discern and judge the essence. We are in an era of demand.

In the era after the coronavirus disaster, which has changed drastically, medical professionals and consumers learned about how corporate products lead to better things for society and themselves, and the socio-economic mechanism. We need to make wise choices.

① “Sweet gel and liquid”
Made with artificial sweeteners and preservatives, synthetic polymers, and flavorings to make tooth brushing easier
(Substrate, base, ingredients: Artificial sweeteners such as aspartame, sorbitol, sucralose, maltitol, erythritol, sodium saccharin, water-soluble synthetic polymers such as carbomer, sodium polyacrylate, hydroxyethyl cellulose, liquid plastics, synthetic fragrances, parabens) ・Synthetic preservatives such as phenoxyethanol, sodium benzoate, potassium sorbate, BG, PG)
Growth: Proportional to increase/decrease in total number of pets
Risk factors: Emergence of new technology to deal with oral bacteria, development of clinical efficacy data and safety data, etc.

② “Chemical gel and liquid”
Contains synthetic disinfectants, chlorine, bleach, surfactants, other chemicals and compounds, and antibiotics for the purpose of killing oral bacteria.
(Key ingredients: CPC, IPMP, chlorhexidine gluconate, benzethonium chloride, benzalkonium chloride, LSS, triclosan, salicylic acid, yucca extract, phenol, cresol, hydrogen peroxide, chlorine, chlorine dioxide, phosphate, iodine, formaldehyde , ammonia, cyanide/cyanic acid, pesticide/insecticide ingredients, etc.)
Growth potential: Trend of replacement by alternative green technologies
Risk factors: Side effects, drug-related litigation risk, environmental pollution risk

③ “Thiocyanate gel and liquid”
For the purpose of sterilizing oral bacteria, this product contains saliva components such as glucose oxidase and chemically reacts with saliva components in ppm units (thiocyanate) to generate cyanide in the oral cavity.
(Key ingredients: glucose oxidase, lactoperoxidase, potassium thiocyanate, sodium thiocyanate, hydrogen peroxide)
Growth potential: Trend of replacement by alternative green technologies
Risk factors: Laws and regulations (Thyroid side effects, ex 2014 European Union regulations), drug-related litigation risk, environmental pollution risk

④“Strong alkaline gel and liquid”
Contains strong alkali (K hydroxide, caustic potash, Na hydroxide, caustic soda) and electrolyzed alkaline water with a pH of 10 or higher for the purpose of sterilizing oral bacteria.
(Key ingredients: K hydroxide/caustic potash, sodium hydroxide/caustic soda, alkaline electrolyzed water/pH adjustment strong alkaline agent, salt)
Growth potential: Trend of replacement by alternative green technologies
Risk factors: laws and regulations, drug-related litigation risk, environmental pollution risk

⑤ “Gels and liquids containing naturally derived ingredients”
Contains alcohol (ethanol), natural toxin antibacterial ingredients (plants/organisms), lactic acid bacteria themselves, heavy metals, etc. based on the effect on oral bacteria.
(Key ingredients: grain ethanol, hinokitiol, catechin, mastic resin, St. John’s wort essential oil, wintergreen essential oil, tea tree essential oil, plant extract, koji extract, Chinese herbal medicine, alkaloids, propolis, yogurt, lactic acid bacteria themselves, lactic acid bacteria culture extract, mold) products, silver, zinc, etc.)
Growth potential: Trend of replacement by alternative biotechnology
Risk factors: Preparation of clinical efficacy data and safety data, etc.

⑥ “Lactic acid bacteria antibacterial peptide gel and liquid”
Contains lactic acid bacteria antibacterial peptide for the purpose of cleaning oral bacteria.
(Key ingredients: lactic acid bacteria antibacterial peptide/plant extract)
Growth potential: Popularization in the niche field as an invention that is useful to humanity and is utilized in space.
Risk factors: increased costs in research and production and maintaining competitive prices

Until the 2010s, before the coronavirus pandemic, category 3, which also included products for human use, accounted for a large share, but the formulation changed in 2015 in response to the European Union (EU) regulations on chemical substances in 2014. As a result, it has become a ① category, and the share of ① is increasing, and since 2020, the miscellaneous goods industry and mail order businesses have entered the ④ category one after another, but declined due to non-compliance and dangerous for skins. Regarding ② and ⑤, the main products are human products, and although there are sub-line players, they are on the decline.

The exact market size of each category, future growth potential, health/environmental/business risks, position map of each brand, market share, and market trends 30 years from now are currently under investigation, but health and environmental protection are important. In the 21st century, there will be a generational shift to alternative green technologies, and category 6 will become mainstream.

DTC World Pets product review 2024 Health and Environment