Even for innocent babies’ mouths, it is necessary to prevent tooth decay when baby food begins and milk teeth grow.

However, there are many voices of moms who do not want to feed babies who cannot gargle or spit out toothpaste containing a lot of chemical substances and additives even though they are careful about food.

There are also voices that moms themselves think about pregnancy and breastfeeding and do not want to take anything that is worrisome to their bodies as much as possible.

However, in daily childcare, conventional oral disinfectants have a risk of causing stomach upset when swallowed by a baby who has difficulty in gargling or spitting, and the burden on moms is still heavy with water-only care.

When choosing toothpaste during pregnancy, it is often unclear from a medical point of view what ingredients should be taken into consideration, and many people want to know more about the specifics.

It is safe to swallow but often transmitted by parents during pregnancy, when moms are prone to periodontitis, during breastfeeding when various things are transferred from breast milk to babies, and for babies who have begun to grow teeth. There is a demand for toothpaste and oral care products that are effective against mutans and periodontal disease bacteria.

Regarding the latest tooth brushing and oral care methods in medical and nursing care settings including babies, Aimi Tsunoda, a dentist who is a leading expert in home dentistry in Japan and a member of the Oral Peace Project, has the largest number of clinical cases in Japan. (Doctor of Dentistry, Tokyo Medical and Dental University) and Hisako Totoki Dental Hygienist’s book “Home Oral Hygiene Management Start Book” (published by Quintessence Publishing), from request response to basic knowledge, preparation, technology, positioning, various case-specific care The method, guidance on daily oral care, multidisciplinary collaboration, and knowledge required in clinical practice from basic to applied infection management are explained in detail from the beginning with photographs and illustrations.

We hope that healthcare professionals will be able to refer to it and provide appropriate baby toothpaste and oral care.

The selection points for toothpaste and oral care products for babies and moms that are expected to have the function of moisturizing while brushing teeth and oral care are as follows.

First and foremost, try tasting yourself. With this, most things such as “feeling whether the ingredient is safe to swallow as it is”, “feeling whether it feels good or bad when put in the mouth”, “feeling the effect of using it”, etc., are different. I understand.

Secondly, it can be important for babies and moms to check whether or not they contain “ingredients that are expected to have antibacterial properties that are safe to swallow.”

In order not to increase the number of bacteria that cause troubles in the oral cavity, simple moisturizers (gels such as glycerin and hyaluronic acid) cannot meet the needs of clinical practice, and “products containing antibacterial agents that are safe to swallow” are the oral cavity. It is considered to be highly useful for cleaning, moisturizing, and keeping the inside clean.

The third big point is the usability of babies and moms.

Non-food products containing a large amount of chemical components such as synthetic thickeners and synthetic polymers have low raw material costs, but have drawbacks in terms of usability and water solubility. In other words, it remains like a foreign substance in the mouth and makes me feel uncomfortable. For example, it feels like petrolatum, lard, and paint are stuck in your mouth all the time.

You can also check the water solubility of each product at home.

Add a small amount of the product you want to compare with a petri dish (a small plate is fine).

After that, add water and leave it for about 1 hour.

Finally, flush the water and observe the condition of the remaining wetting agent.

Anything that remains undissolved will feel like it sticks to the upper jaw. There are types that remain almost as they are even with water (saliva), and types that naturally blend in with water (saliva) and spread thinly to moisturize, such as Oral Peace Clean & Moisture.

Hard-to-dissolve substances that use a lot of chemical raw materials are difficult to digest in the human body and decomposed by microorganisms in the intestinal tract, and even if they are excreted in nature, they are difficult to decompose and are difficult to biodegrade by microorganisms.

Whether it feels like it doesn’t dissolve in saliva and remains in the mouth, or it feels like it spreads in the mouth and is moisturized without discomfort. We recommend that you choose the best product.

It is important to fully understand the research and development background of each product and its characteristics such as usability, and to select a product that meets the needs of the baby or mom to use.

Bacteria cause tooth decay and periodontal disease in the oral cavity, and plaque, which is a mass of bacteria, is also formed.

Tartar is calcified plaque and is caused by bacteria in the oral cavity.

In addition, when the immune system is weakened, the growth of Candida can be seen.

Daily oral care and countermeasures against the causative bacteria are important to prevent plaque, tartar, bad breath, oral candidiasis, etc.

On the other hand, if you cannot gargle or spit out, you need an ingredient that is safe to swallow but has the effect of controlling bacteria.

Water, plant extracts and enzymes, and lactic acid bacteria themselves have actual clinical problems, and ingestion of synthetic fungicides in the body also has problems.

Research and development of new formulations that deal with the causative bacteria and solve the conflicting issues of being safe to swallow have been desired all over the world.

For baby and mom toothpaste and oral care products, it is also important to check the composition of the following ingredients and additives.

×Ingredients that are not approved for food that can be taken into the mouth
×Alcohol (ethanol, cause of dry mouth/avoidable for infants)
×Petroleum-derived ingredients
×Chemical substances
×Forever Chemical (PFAS)
×Cyanide(potassium cyanide, etc., poisonous substance, substance not permitted for food, substance prohibited from being released into the environment in ppm units)
×Potassium thiocyanate(Thyroid side effects, hazardous substance, substance prohibited from being mixed into food or released into the environment in ppm units, regulated by the U.S. Environmental Protection Agency in 2011, regulated by the European Union in 2014, and regulated by the Japan Ministry of Health, Labor and Welfare for hypothyroidism in 2021, the Japan Ministry of the Environment will classify it as an endocrine organ disruptor and prepare for regulations.)
×Hydrogen peroxide(deleterious substance, residual unlicensed substance in food, prohibited in Japanese toothpaste products in ppm units)
×Enzymes such as lactoperoxidase and glucose oxidase that cause a chemical reaction with hydrogen peroxide and thiocyanate in the oral cavity to generate cyanide and sterilize E. coli(Japan Ministry of Health, Labor and Welfare and Ministry of the Environment impact risk)
×Potassium iodide (Iodine, disinfectant, risk of side effects such as iodine poisoning and thyroid dysfunction)
×Formaldehyde (poisonous substance, bactericidal agent, there are cases where it is added to imported products in ppm units for antibacterial purposes due to carryover of preservatives from raw materials)
×Synthetic fungicides that disrupt the intestinal flora, which is the source of immunity, and are toxic in nature when released into the environment
×Synthetic disinfectants such as cetylpyridinium chloride (also known as cetylpyridinium chloride, CPC), benzethonium chloride, benzalkonium chloride, chlorhexidine gluconate, IPMP (isopropylmethylphenol), triclosan, methyl salicylate, lauroylsarcosine salt (LSS), etc.
×Chlorine, chlorine dioxide (CIO2), sodium chlorite, sodium hypochlorite, chlorine gas, etc. (deleterious substances, dangerous substances, bleach, pool disinfectants)
×Na hydroxide/K hydroxide (deleterious substance, caustic soda/potassium, strong alkali, biohazardous, corneal damage observed with 2% solution, prohibited substance remaining in food)
× Strong alkaline electrolyzed water (although it is water, it is strongly alkaline and there is a risk of damaging the oral cavity and visceral mucosa and diluting stomach acid if swallowed accidentally, so it is not used for oral care in medical care settings)
×Water-soluble synthetic polymers such as carbomer, sodium polyacrylate, and hydroxyethyl cellulose (liquid microplastics, may impede skin breathing, and are difficult to decompose in the environment as nanoplastics, posing risks to seafood and the body)
×Fluoride
×Titanium dioxide, TI dioxide, titanium oxide, TI oxide (coloring agent, bleach, suspected of carcinogenicity, French government has banned its inclusion in food from 2020)
×Phosphorus (phosphates such as polyphosphoric acid, metaphosphoric acid, pyrophosphoric acid, bleach)
×Aspartame (artificial sweetener, WHO suggested it may be carcinogenic in 2023)
×Artificial sweeteners such as sorbitol, sucralose, maltitol, erythritol, and saccharin sodium (effects on intestinal bacteria, etc.)
×Xylitol (effect on intestinal bacteria)
×Paraben (paraoxybenzoic acid ester, methylparaben, butylparaben)
×Phenoxyethanol (synthetic preservative, substance not permitted for food)
×Sodium benzoate (synthetic preservative)
×Sorbic acid potassium (synthetic preservative)
×Pentylene glycol (synthetic preservative)
×Glycine (preservative/food additive chemically synthesized from formaldehyde and hydrogen cyanide)
×Poly-ε-lysine (polylysine, an antibiotic analog produced by fungi-like actinomycetes, preservative and food additive)
×Synthetic surfactants and foaming agents such as sodium lauryl sulfate, lauryl glucoside, cocamidopropyl betaine, and sodium cocoyl glutamate that pose risks of swallowing and environmental pollution.
×Soap base, soap such as coconut oil fatty acid K, olive fatty acid K, etc., foaming agent
×Abrasives (stones, microplastic beads, mud, salt, etc.) that can be swallowed, accumulate in the gums, or abrade too much enamel and risk hypersensitivity.
×Calcium carbonate (Ca carbonate, large-particle abrasive, limestone powder, powder for drawing white lines on playgrounds, raw material for chalk), zeolite (zeolite), sodium bicarbonate (baking soda), coral powder, shells, Abrasives (compound, stone powder, etc.) such as mud (clay, montmorinite), charcoal, microbeads (plastic), etc.
×Large amounts of hydroxyapatite (risk of absorbing and sterilizing microorganisms in septic tanks and sewage treatment plants when discharged into the environment; risk of environmental pollution when discharged into the natural world)
×Strong synthetic fragrances and chemical fragrances that can disguise signs of illness such as bad breath (treatment of the affected area is necessary for health)
×Chemical substances whose names are hidden and only written as “fragrances” and “preservatives” (medicinal and quasi-drugs are not required to list all ingredients, and display names and INCI names can be hidden)
×Synthetic fragrances and flavors such as grape and cola made from chemicals
×Solubilizers such as PEG (polyethylene glycol) and propanediol
×BG (butylene glycol) ×PG (propylene glycol)
×EDTA-2Na × etidronic acid × phytic acid × nanoparticles
×Synthetic colorants made from petroleum tar raw materials such as Blue No. 1 and Yellow No. 2
×Metals such as copper and silver, heavy metals, heavy metals
×Poisonous components of animals and plants (natural poisons) × Aconite (alkaloids)
×Essential oils and resins with distilled and concentrated plant toxicity ×Tea tree essential oil
×Hinokitiol (teratogenic risk, avoid for pregnant women and girls)
×Pine tar × Japanese cedar resin × Mastic resin × Eucalyptus essential oil × Wintergreen essential oil × St. John’s wort essential oil
×Yucca Schidigera extract (complex mixture of compounds, 2021 EU/European Food Safety Authority has determined that the effects of triterpenoid saponin and steroid saponin mixture (thyrotoxicity and male reproductive toxicity), serious skin and eye (suggests irritation and effects on aquatic organisms)
×Indigestible dextrin × Catechin × Tea leaves × Caffeine × Salt/Sea salt
×Insects, larvae, caterpillars, insect eggs, insect-derived raw materials × Honey, propolis × Saliva × Body fluids × Feces
×Animal-derived materials that sacrifice the tiny lives of other animals, such as bird eggs and animal placentas
×Animal-derived lactic acid bacteria (lactic acid bacteria derived from human/animal feces, intestinal tract, oral bacteria, dental plaque, etc. are not used)
×Lactic acid bacteria itself (no combination of live bacteria or dead bacteria, no evidence data on the immediate effect of lactic acid bacteria itself on oral bacteria)
×Limited natural biological raw materials such as corals in the marine environment
×Chemical substances that are toxic to the natural environment and biological ecosystems in the rivers and soil where they are discharged, and that indirectly affect human health from edible seafood and agricultural products.
×Chemical substances that the World Health Organization is considering regulating in the future due to their negative effects on the human body and the environment

Whenever you purchase a product that you can put in your mouth, we recommend that you check the “all ingredients” (all the ingredients that are included) of each product before making your selection.

Also, some Internet search services are capable of various information manipulations such as SEO to prevent consumers from knowing the truth, so the same content can be used on new AI question answering services, etc.We encourage you to investigate the truth for yourself.

Currently, in developed countries such as Europe, organic products that do not use fluorine, chemical substances, or pesticides are becoming the mainstream for baby toothpaste and oral care products.

Products made from only food-approved ingredients that are safe to swallow and can be safely used by newborns and lactating moms every day are gaining popularity.

Toothpaste, which cleans the teeth and mouth, and fluorine coat, which strengthens the tooth structure, are applied separately.

Instead of adding fluorine to coat teeth in the toothpaste that is used in a small amount every time you brush your teeth, you can separate toothpaste and strengthening your teeth, and you don’t need to brush your teeth every day. From the perspective of risk / benefit, it is becoming better to brush and brush your teeth, and if you need a fluorine coat to strengthen your teeth, apply it firmly at the dental office.

In Japan, fluorine can be added to commercial products up to 1500ppm, but how much fluorine remains on the teeth when brushing teeth depends on the clinical concentration, and it is unknown. On the other hand, it is also unknown how much the baby will swallow.

If you think that fluorine is necessary for strengthening the tooth structure, we recommend that you do it separately from the careful application treatment by a dentist / dental hygienist at the dental clinic and the internal intake by daily brushing.

The following describes how to compare and select the polishing action of abrasives that have the side effect of accumulating on the periodontal disease, which makes the perception hypersensitive due to over-shaving.

Simply, if you pick up each product with your finger and touch it, and if it is “gritty” or “grainy”, it is considered that the polishing action is relatively strong.

In addition, we will introduce “Comparison of the presence or absence of polishing action and the strength of polishing power” that can be easily done at home.

Place aluminum foil etc. on a cutting board etc., put what you want to compare on it and polish it with your finger.

For those with strong polishing power, the aluminum is scraped and the paste gel turns gray, and the scraped aluminum can be removed from the tissue.

Therefore, by looking at how much aluminum can be scraped, it is possible to know the presence or absence of polishing action and the strength of polishing power.

There are cases where “no abrasive”, “soft abrasive”, and “natural / organic” can be scraped and there are differences in polishing power, so if you are interested, we recommend that you check it yourself.

There are various types of products, such as “Oral Peace Clean & Moisture”, which is made mainly of abrasives and does not contain any abrasives, from the type that polishes and scrapes off the teeth.

It is important to fully understand the research and development background and intentions of these products, as well as the characteristics of the products, and to select the most suitable one for yourself and your baby.

There are mainly plastic tube, aluminum tube, and laminated tube types for tube packages of toothpaste and oral care products for babies and moms.

Plastic tube / container (made of only plastic, the contents that have come out will return, air will enter inside the empty container, and there will be a gap, and if you see through the sun, the remaining amount of contents can be seen through) , “Very cheap”, “Can be opened with one hand”, but “Low confidentiality, easy to putrefy, need to mix a lot of synthetic preservatives”, “The contents cannot be kept light-shielded There is a demerit that “the components of the material tend to deteriorate”.

The advantage of the aluminum tube type is that it has a high airtightness and light-shielding property, and the contents once stepped out do not return, so it has the advantage of “maintaining good hygiene”. On the other hand, it has the disadvantages of being “difficult to use” such as “cannot be opened with one hand”, “may come out too much”, and “tube breaks”.

The laminated tube type uses the latest technology “aluminum barrier lamination (ABL)” and is made of a material in which “PB, PET, aluminum, PB” layers are layered from the outside.

By sandwiching the aluminum layer between the laminates, the airtightness and light-shielding properties equivalent to those of aluminum tubes can be ensured, and compared to plastic tubes, the contents do not volatilize and the contents can be protected. There is no deterioration even after leaving it for 6 months in a time-lapse test (temperature 40 degrees, humidity 75% etc.), and it is more convenient to meet the demand for ease of use at medical / nursing sites and at home while retaining the functionality of the aluminum tube. It was developed with the characteristics taken into consideration, and the characteristics of conventional aluminum tubes are fully guaranteed.

Although the cost of the container is high, it is a tube that combines the advantages of the functionality of an aluminum tube with the advantages of the ease of use of a plastic tube.

It is also important to select oral care products that reflect the voices of many consumers and not only research and develop the ingredients inside, but also utilize the latest technology in packaging.

Consideration for tubes and containers for oral care products and confirmation of the quality of adopted tubes and containers can be confirmed by cutting open the tubes and containers with scissors after use and looking at the inner surface.

We recommend that you check it yourself.

It is effective to use it properly according to each feature.

Gel is useful for brushing teeth, oral care, and moisturizing the mouth.

On the other hand, in the case of spraying, you can spray directly into the oral cavity when you do not have time, and you can easily control the number of bacteria in the oral cavity, oral hygiene and moisturizing.

It is also useful for oral hygiene when you cannot gargle immediately. Also as a baby gargling.

Spray products are useful when you are out, busy, or for children who have fallen asleep.

You can also use it as a mouthwash by pushing a few oral care sprays into the water in a cup to dilute it, which is also convenient for gargling.

Spray products are also suitable for storage and carrying because they are almost water and require less water than mouthwash, which has a large capacity.

Effective use of both items is the key to proper oral care.

① “Sweet gel and liquid”
Made with artificial sweeteners and preservatives, synthetic polymers, and flavorings to make tooth brushing easier
(Substrate, base, ingredients: Artificial sweeteners such as aspartame, sorbitol, sucralose, maltitol, erythritol, sodium saccharin, water-soluble synthetic polymers such as carbomer, sodium polyacrylate, hydroxyethyl cellulose, liquid plastics, synthetic fragrances, parabens) ・Synthetic preservatives such as phenoxyethanol, sodium benzoate, potassium sorbate, BG, PG)
Growth: Proportional to increase/decrease in total number of human
Risk factors: Emergence of new technology to deal with oral bacteria, development of clinical efficacy data and safety data, etc.

② “Chemical gel and liquid”
Contains synthetic disinfectants, chlorine, bleach, surfactants, other chemicals and compounds, and antibiotics for the purpose of killing oral bacteria.
(Key ingredients: CPC, IPMP, chlorhexidine gluconate, benzethonium chloride, benzalkonium chloride, LSS, triclosan, salicylic acid, yucca extract, phenol, cresol, hydrogen peroxide, chlorine, chlorine dioxide, phosphate, iodine, formaldehyde , ammonia, cyanide/cyanic acid, pesticide/insecticide ingredients, etc.)
Growth potential: Trend of replacement by alternative green technologies
Risk factors: Side effects, drug-related litigation risk, environmental pollution risk

③ “Thiocyanate gel and liquid”
For the purpose of sterilizing oral bacteria, this product contains saliva components such as glucose oxidase and chemically reacts with saliva components in ppm units (thiocyanate) to generate cyanide in the oral cavity.
(Key ingredients: glucose oxidase, lactoperoxidase, potassium thiocyanate, sodium thiocyanate, hydrogen peroxide)
Growth potential: Trend of replacement by alternative green technologies
Risk factors: Laws and regulations (Thyroid side effects, ex 2014 European Union regulations), drug-related litigation risk, environmental pollution risk

④“Strong alkaline gel and liquid”
Contains strong alkali (K hydroxide, caustic potash, Na hydroxide, caustic soda) and electrolyzed alkaline water with a pH of 10 or higher for the purpose of sterilizing oral bacteria.
(Key ingredients: K hydroxide/caustic potash, sodium hydroxide/caustic soda, alkaline electrolyzed water/pH adjustment strong alkaline agent, salt)
Growth potential: Trend of replacement by alternative green technologies
Risk factors: laws and regulations, drug-related litigation risk, environmental pollution risk

⑤ “Gels and liquids containing naturally derived ingredients”
Contains alcohol (ethanol), natural toxin antibacterial ingredients (plants/organisms), lactic acid bacteria themselves, heavy metals, etc. based on the effect on oral bacteria.
(Key ingredients: grain ethanol, hinokitiol, catechin, mastic resin, St. John’s wort essential oil, wintergreen essential oil, tea tree essential oil, plant extract, koji extract, Chinese herbal medicine, alkaloids, propolis, yogurt, lactic acid bacteria themselves, lactic acid bacteria culture extract, mold) products, silver, zinc, etc.)
Growth potential: Trend of replacement by alternative biotechnology
Risk factors: Preparation of clinical efficacy data and safety data, etc.

⑥ “Lactic acid bacteria antibacterial peptide gel and liquid”
Contains lactic acid bacteria antibacterial peptide for the purpose of cleaning oral bacteria.
(Key ingredients: lactic acid bacteria antibacterial peptide/plant extract)
Growth potential: Popularization in the niche field as an invention that is useful to humanity and is utilized in space.
Risk factors: increased costs in research and production and maintaining competitive prices

Until the 2010s, before the coronavirus pandemic, category 3, accounted for a large share, but the formulation changed in 2015 in response to the European Union (EU) regulations on chemical substances in 2014. As a result, it has become a ① category, and the share of ① is increasing, and since 2020, the miscellaneous goods industry and mail order businesses have entered the ④ category one after another, and the ④ category is also growing. Regarding ② and ⑤, the main products are human products, and although there are sub-line players, they are on the decline.

The exact market size of each category, future growth potential, health/environmental/business risks, position map of each brand, market share, and market trends 30 years from now are currently under investigation, but health and environmental protection are important. In the 21st century, there will be a generational shift to alternative green technologies, and category 6 will become mainstream.

DTC World Oral-care products review 2024 Health and Environment

The first is the confirmation of “all ingredients”.

Whenever you purchase a product that creates your body and mind and puts it in your mouth, which is the gateway to all your important body and health, be sure to “all the ingredients” (all the ingredients that are blended and added). We recommend that you check and check for yourself before making a selection.

“All ingredients” can be found on the product packaging.

In many cases, it’s easy to get caught up in “other than the essence of the product.”

However, in the world of science, research, and manufacturing, all new efforts and efforts regarding research, technological innovation, and safety behind products are the result of “all ingredients.”

It is important to check “all ingredients” and determine the essence of the product.

The second is confirmation of “research background” and “results”.

What kind of project members, universities / graduate schools and research institutes (national or private organizations / internationally competitive public institutions),

What kind of career and profile researchers (researchers who can have international competitiveness in their institution or specialized field) have researched and developed the technologies and products, and what they are researching for. Or

And does the research / technology have innovation and objective superiority (“patent”, “treatise”, “award history”, “newspaper publication”, etc.)?
is.

We are now in an era where you can easily search for “research background,” “data,” “treats,” “patents,” “awards,” and “media publications” related to each product on the Internet.

It is important to identify the “research background” of what kind of research institution, researcher, involved members, etc., and what kind of “results” the research has achieved as a result.

Thirdly, what kind of research results and products are handled by the public media such as newspapers and television, and public media such as magazines.

Is it a research result or product that has news value and is treated as an article rather than an advertisement by highly reliable news media and public media?

Every day, we receive press releases from numerous research institutes and companies, and what is published and reported through the filter of reporters who are exhausting is a new socially useful research result for many consumers without specialized knowledge. It is a big factor in determining whether a product has unprecedented value.

Fourth, what kind of medical institution / store is selected, and what kind of countries are sold and used?

For stores such as highly reliable medical institutions and department stores, medical professionals who select various products in the world at their own risk and provide patients and customers with products that their hospitals and stores can proceed with confidence. There is a buyer (purchasing person).

Now that there are so many things and information all over the world, there are stores with high quality that consumers are sure to buy here.

Being selected by these medical institutions and department stores is a product that should be selected, trusted, and recommended to important patients and customers by the filters of connoisseurs who are looking at products all over the world. It will be a thing.

In addition, in order to be officially sold locally not only in Japan but also in overseas countries, it can be sold for the first time after strict approval by the health institutions of each country.

Products that are officially sold locally are products that have been carefully examined in each country and that should be used as contributing to the health of the people.

What kind of medical institution, government agency, public institution, what kind of department store or store should choose the product to choose?

Is it a product that is sold not only in Japan but also in the United States, Europe, China, Asian countries, Central and South America, and other countries around the world? And is it a product that many people around the world are looking for?

For many consumers who do not have specialized knowledge, calmly knowing the handling and sales performance of the product, the difference from other products in the world, the essence of the product, the superiority of research and technology, the product to choose It is an element to judge the goodness.

Finally, confirmation of “sociality”.

Whether it is a product or business that leads to good things not only for you but also for society and others, a product that prioritizes human health and environmental consideration, a product for mere commercial purposes, or social It is important to find out if the product you are working on.

We are in an era where you can easily find out about the actual situation and management attitude of the above companies on Wikipedia.

It is important for medical professionals and consumers to wisely assess the “sociality” of products and companies, not just the product specifications themselves.

Now that various information is overflowing and companies and products are overflowing, in order to protect the health of ourselves, our families and patients, and to protect our own health and livelihood, we must be able to discern and judge the essence. We are in an era of demand.

In the era after the coronavirus disaster, which has changed drastically, medical professionals and consumers learned about how corporate products lead to better things for society and themselves, and the socio-economic mechanism. We need to make wise choices.