【Articles on Oral Peace’s entry into the European market in “WWD Beauty”】
Articles on Oral Peace’s entry into the European market in “WWD Beauty”
ORAL PEACE posted in “WWD Beauty”
[An article was published in the Japan Economic Newspaper about the launch of “ORALPEACE” in the European market]
“ORALPEACE” finally obtained official export sales authorization in the European market and started market expansion
-Official export to EU and local sales approval obtained, launched in September ２０２０-
ORALPEACE project has received official export and local sales approval to the EU and will start official sales in the European market from September 2020.
The EU has various strict regulations regarding the import and local sale of cosmetics, including the regulation of ingredients and the establishment of local managers.
Furthermore, regarding the submission of product information to the EU Commission, the “Cosmetics Regulations 1223/2009 (Cosmetics Regulations)” are stipulated in detail.
Exporting oral care products from Japan has been a significant barrier to entry for small Japanese social venture companies.
This time, I met a great European entrepreneur and partner, and received a lot of support, and I realized the effort.
Similar to the markets in the United States, Mexico, China, Hong Kong, Taiwan, Malaysia, Singapore and Australia, where we are already developing business, we manufacture products at laboratories and factories in Japan and export from Yokohama Port.
In Europe, there is a strong consumer awareness of what can be put in the mouth, and there is also a great deal of interest in environmental impact. In addition, the emergence of the coronavirus has raised awareness of oral hygiene in people. Therefore, the local release of “ORAL PEACE” was highly anticipated.
Therefore, local sales in Europe of “ORAL PEACE” with the following characteristics, which was realized by biotechnology research of Japanese industry-academia-government collaboration that has never existed before, can be a great consumer benefit.
“Immediately sterilizing the causative bacteria in the oral cavity with ultra-low concentration, it is made of only food and organic ingredients and safe to swallow, and even if it is vomited into the environment, it is quickly biodegraded and does not burden the microbial ecosystem.”
We will continue to make efforts to deliver ORAL PEACE to the world as soon as possible for many people who are in trouble.
ORALPEACE Product Overview:
An oral hygiene product containing the world-leading patented formulation “Neonisin-e”, which has an excellent bactericidal effect against bacteria causing troubles in the oral cavity but is safe to swallow and has a low environmental load.
Made from 100% natural ingredients based on the world’s most advanced lactic acid bacterium biotechnology research with Kyushu University and the National Center for Longevity Medical Research, etc., for the needs of oral care that is safe even if absorbed by the body.
Another characteristic of this project is the Social Contribution (CSV) project, which is run by a project supporter consisting of 2 employees and more than 100 professionals in each industry, and creates jobs and income for people with disabilities throughout the country.
Won “Yokohama Business Grand Prix 2014 Grand Prize”, “Japan Venture Award 2015 Grand Prize”, “Nippon Foundation Social Innovator 2016”, “2018 Japan Agricultural Chemistry Technology Award”, etc., the world’s largest academic publication in 2019 It was also featured in Springer’s book Entrepreneurship in the Asia-Pacific: Case Studies.
Currently, it is offered to 10 countries as a global oral hygiene brand from Yokohama, Japan.
In February of this year, we also provided free of charge to 3,600 crew members of the “Diamond Princess”, a coronavirus outbreak cruise ship anchored at Yokohama Port.
(JP) 日本歯科新聞に２月発売予定の「オーラルピース フォーペット（ジェル）」リニューアル新製品が取り上げられました
ORALPEACE, oral care for dogs launched in February
ORALPEACE, oral care for dogs launched in February
Trife (Yokohama City), which develops and sells oral care products, will improve the oral care product “ORALPEACE for Pet” for dogs and start sales in February. A new formulation “Neonisin-e” is newly added to prevent oral candida, which is an infectious disease, and is effective against almost all bacteria causing oral problems.
It is gel-like and is applied to the oral cavity using a special toothbrush or finger cot. Since it is made of only edible ingredients, it does not require rinsing of the mouth and there is no harm even if swallowed.
It was commercialized in response to voices from pet dogs and others who said, “I would like to provide periodontal care before tartar builds up,” and “I am worried about bad breath.”
Sold at veterinary hospitals, pet stores, department stores, online shops, etc.
ORALPEACE for Pet Renewal Product will be on sale from February 4
[ORALPEACE for Pet Renewal Product will be on sale from February 4 !!]
Thank you for always using ORALPEACE for Pet.
This time, the product has been renewed, & an improved new product will be released in February 2020.
The new “ORALPEACE For Pet” has been upgraded to an unprecedented oral care product for pets by incorporating a new formulation “Neonisin-e®”, which covers almost all causative bacteria in the oral cavity. We also increase the volume, change the tube specifications, & improve the viscosity.
The homepage has been renewed accordingly, so we hope you’ll see it when you have time.
Corresponds to oral Candida with damask rose formulation
An unprecedented oral care product for pets containing “Neonisin-e” that covers almost all oral causative bacteria
The renewed “ORALPEACE For Pet” will be released simultaneously in Japan and overseas markets
-Increased effect, increased amount, package change, improved viscosity, more delicious & easier to use product-
● Point of renewal
Changed from Neonisin, which was weak to oral cans, to a new formulation, Neonisin-e, which was upgraded with the use of Bulgarian damask rose essential oil. It has become an unprecedented oral care product for pets covering all oral causal bacteria.
Improves usability by adopting aluminum laminated laminate tube & flip top cap.
Shell capacity increased to 80 crumbs. Due to the effects, feeling of use, specifications & changes in capacity, the price is reduced to ¥ 1,200 (excluding tax). We couldn’t avoid price increase due to increased cost, but we maintained easy-to-use price for quality.
Improves the viscosity of the shell, while keeping the edible ingredients of natural origin at 100%, the shell is easy to pick up & has a good texture. For a more natural & gentle taste.
The case design is a sophisticated design. (Won GoodDesign Award 2017)
● Product information
ORALPEACE For Pet
“Neonisin-e *” combination, oral care health gel for dogs
Oral care that can be used forever for irreplaceable family health. With a special toothbrush, finger cot & clean gauze, just apply it in the mouth. Of course, you don’t need to rinse your mouth. If you do not want to open your mouth, it is effective to dissolve in drinking water. Completely free of chemically synthesized components. No synthetic preservatives or synthetic germicides are used. All ingredients except water are made from plants, giving a gentle & refreshing taste. It is a soft, colorless & transparent gel.
Contents: 80g Price: 1,200 yen (excluding tax)
Sorry!Now we can not use “a n d” words on this system.
ORALPEACE’s special TV program was broadcast nationwide! Change the World-Aspirations for Building the Future-“Toothpaste without Water in Stricken Areas”
[ORALPEACE’s special TV program was broadcast nationwide! Change the World-Aspirations for Building the Future-“Toothpaste without Water in Stricken Areas”]
TV TOKYO information, documentary program
Change the World-Building the Future-“Toothpaste without Water”
This summer, there is a miracle toothpaste in Chiba Prefecture, which was hit by a typhoon, which helped live in the affected areas. You can brush your teeth without using water & swallow it! What is the secret?
This summer, a toothpaste that can brush without water has been very active in Chiba Prefecture, which was hit by a typhoon & suffered from power outages & water cuts. Developed by Daisuke Teshima of ORALPEACE. Made from natural ingredients such as tofu and plum, it is safe to swallow. The trigger of the development was the appearance of my father, who was living a fighting illness in late cancer. He was too weak & swallowed even after brushing his teeth. Currently, it is helping people in 20 countries around the world, not just in the affected areas.
Sorry!Now we can not use “a n d” words on this system.
ORALPEACE was featured in Springer’s book “Entrepreneurship in the Asia-Pacific: Case Studies” by the world’s largest academic publisher
The ORALPEACE Project has been featured in Springer’s book, Entrepreneurship in the Asia-Pacific: Case Studies, the world’s largest academic publisher.
This is a collection of papers on entrepreneurship across Asia and the Asia-Pacific region, including Oceania and Australia.
ORALPEACE was featured as a 20-page research paper in Chapter 3, “Entrepreneurship in New Business and Social Innovation.”
Mr Daisuke Teshima and TRIFE Inc .– Creating a New Business to Support the Elderly and Handicapped
I hope you read it by many people.
「Entrepreneurship in the Asia-Pacific: Case Studies」
This book is dedicated to the analysis of the entrepreneurship in successful companies by presenting and comparing a series of case studies in the Asia-Pacific where many new companies have been growing successfully in the 21th century.
In total, 5 cases in the manufacturing industry, 4 cases in the services industry, and 3 cases related to new business and social innovation are chosen from China, Taiwan, Japan, Australia, Malaysia and Vietnam.
Each case provides insight into the entrepreneur’s aspiration, the processes of personal and business developments, the factors of success, and the inspirations drawn from the analysis.
These cases are analyzed and compared from the viewpoints of entrepreneur’s motivation, ability of foreseeing changes and opportunities in the future business environment, core resources and innovation, knowledge management and culture for the company, determination and ethos.
These are critical factors in value creation for customers and the society, especially in the future business environment. Finally, commonalities and uniquenesses in entrepreneurship relevant to industry sectors and social-economic-cultural contexts are clarified and a typical entrepreneurship model in the Asia-Pacific is proposed.