[Daisuke Teshima’s Biography and Profile, Founder of ORALPEACE Project, Trife Co., Ltd.]
Daisuke Teshima
Social Entrepreneur
President and CEO, Trife Co., Ltd.
Vice President, Eco Friendly Institute Co., Ltd.
Representative Director, NPO Sell the Challenge
Registered Management Consultant by the Ministry of Economy, Trade and Industry
Guest Professor, Faculty of Business Administration, Kanto Gakuin University
2015 “Japan’s Entrepreneur Champion” (Japan Venture Awards Grand Prize / Minister of Economy, Trade and Industry Award)
Born in 1970 in Machida City, Tokyo. Graduated from Meiji University Faculty of Law, Department of Law. From his student days, he traveled solo to India and other Asian countries, and started triathlon triggered by participating alone in the Honolulu Marathon before graduation. During job hunting after the bubble burst, at Uchida Yoko Co., Ltd., a listed specialty trading company he joined, his leadership was recognized during new employee training, making him the only one among 115 new employees to be directly under the executive director, and assigned as the sales representative to a project team for launching a new building materials business consisting of three members: his mentor, the sales department head supervisor, and a first-class architect senior. Engaged in national and private company urban development and large-scale construction projects in Tokyo during the 1990s, remnants of the good economy, as a company-wide project. Through daily cold-calling sales to design offices, general contractors, construction sites, clients, local influential figures, politicians, etc., he achieved top market share in the shortest period.
Around age 26, encouraged by his late best friend Kazuo Nakamura, he challenged obtaining the national qualification of Small and Medium Enterprise Management Consultant while working. Studying early mornings, late nights, on commuting trains, and at the company library after achieving sales targets. After passing the primary exam, he quit his job upon invitation from a senior at a foreign investment bank he met at prep school, but Yamaiichi Securities collapsed at the same time, leaving him jobless. At that time, he embarked on a solo backpacking trip through South America for about half a year, a dream from his boyhood.
Upon returning to Japan, at the Osaka office of Sanno Consulting Co., Ltd., he engaged in IT strategy, database marketing, SFA, and CRM consulting for electric power companies, etc., together with IBM Japan. After passing the secondary exam and obtaining the Small and Medium Enterprise Management Consultant qualification, he applied to Tohmatsu Consulting Co., Ltd. (now Deloitte Tohmatsu Consulting LLC), which was featured in the Nikkei newspaper for launching a marketing strategy consulting team, and was hired for his pioneering nature in sales × IT, returning to Tokyo. At Tohmatsu Consulting, he engaged in various strategy consulting projects for listed companies, such as management strategy, business strategy, marketing strategy, and new business development. He learned various strategy formulation methods from a diverse group of excellent members in each field, including consultants with U.S. and European MBAs, graduates from the University of Tokyo graduate school or super-elite graduate schools in Asia, and those from the marketing world of foreign consumer goods to luxury cars.
In 2003, for the challenge of international business, he transferred via a recruitment agent to the startup phase of the venture company Idea International Co., Ltd. Restarting as one salesperson in a venture of about 20 people. Gradually gaining positions, he oversaw marketing strategy, MD strategy, buying, production base development in southern China, and global supply chain construction with Hong Kong and Shenzhen as hubs, achieving over 30 million yen in annual import cost reductions, concentration on growth markets, and as head of the marketing strategy office and new business development office, promoting the launch of multiple new businesses such as kids’ interiors.
In 2005, triggered by having a child with disabilities, he explored the development of social businesses. As a new business aimed at creating jobs for the disabled, he launched from scratch the Italian-made organic social cosmetics brand “Agronatura (later Terracuore)” in Piemonte Acqui Terme, Italy, turning it into a brand and mainstay business with a market value of 1 billion yen in 9 months after launch, contributing over 10 million yen in annual donations to NGOs, and to the IPO (stock listing). Becoming the pioneer as the first Japanese to develop a European organic certified cosmetics brand.
In 2006, with support from Italian partner companies, he became independent and established TRIFE Inc. After independence, as a management consultant, he provided regional industry support consulting starting with the revival consulting for the lacquerware industry in Aizu-Wakamatsu City, advisory for aspiring company executives, and as a social × organic brand producer, launched multiple organic social brands simultaneously both domestically and internationally: 2006 “Liclis Luce by United Arrows” made in Italy, 2007 “APODEA” made in Italy, 2008 “Do Organic” made in Japan, 2009 “Infinistoria” made in Italy, 2010 “She with Shaplaneer” made in Nepal and Bangladesh, 2011 “QUON” made in Japan, 2012 “Le Biet by Deuxieme Classe (Baycrews)” made in France, 2012 “Oceanwell” made in Germany, 2013. The organic cosmetics created in Italy, Switzerland, France, Germany, Nepal, Bangladesh, Japan, and elsewhere exceed 300 items. Additionally, in 2009, he established the volunteer group “NPO Sell the Challenge” based on a group of parents of disabled children who are business professionals, conducting product development and marketing support activities for facilities for the disabled. The activities were featured on NHK Metropolitan News, etc.
After the Lehman Shock, due to economic deterioration and the bankruptcy of Italian partner companies, he lost everything and became penniless. His refrigerator was empty, he moved to a minimal house, and with no transportation fees for volunteering, he continued support activities by bicycle. During tough times, helped by many people, he made a living through corporate consulting, brand production, PR work, and lecture activities.
In 2011, researcher Kohei Nagatoshi, who saw the blog “Try Our Life” that he had written for 5 years on the theme “fusion of welfare and business,” consulted him about the practical application of “highly purified nisin A.” In 2012, triggered by having a second child with disabilities and an incident of isolated death of an aging parent and disabled person in the neighborhood, he learned about the “post-parental death problem” for the disabled. Also, witnessing his father, who had been a solid prosecutor, weakened by oral troubles in terminal cancer, and losing his uncle, who was a lawyer, to cancer and aspiration pneumonia, together with Nagatoshi, he launched the social × bio venture business “ORALPEACE Project” in a small rented room in Aoba Ward, Yokohama City, challenging the promotion of healthy lifespan for the elderly through safe oral care products, the creation of jobs for the disabled nationwide that was difficult to achieve and sustain through volunteering, the resolution of the post-parental death problem, and sustainable “balance of economic and social value.” With capital of 500,000 yen, minimal savings, and cooperation from volunteer members centered on parents of disabled children who share the same anxieties about the future, he started the challenge of developing sustainable social contribution activities to solve family future problems and social businesses that can maintain their own livelihoods without relying on donations or welfare.
One week after his father’s death in December 2012, he held a press conference at the Kyushu University Press Club on the invention of the innovative oral care formulation “Neonisin.” In June 2013, ORALPEACE Project establishment press conference at Kioi Forum. ORALPEACE launched in July. In 2014, double award of Grand Prize and Audience Award at “Yokohama Business Grand Prix.” Gathering over 100 professional volunteer members from various fields through empathy, advancing the project with leadership. One morning in June, due to family circumstances, he had to leave home, starting single life and work in a room of an apartment in Yokohama Chinatown, using an ironing board as a desk. From the great despair of losing everything except the work he believed in, he devoted himself to the business without rest for the next 5 years. In the following year 2015, at “Japan Venture Awards 2015,” he won the Grand Prize and Minister of Economy, Trade and Industry Award from the largest ever 152 recommendations and applications, reaching the pinnacle of Japanese venture executives. In 2016, opened Bashamichi office, conducted on-site support activities for the Kumamoto earthquake, selected as “Japan Foundation Social Innovator / 10 People Shaping Japan’s Future.” In 2017, won “Good Design Award,” held press conference on the invention of “Neonisin-e,” turned profitable for the first time. In 2018, expanded to three continents, in 2019 won “Japan Society for Bioscience, Biotechnology, and Agrochemistry Technology Award,” regained family. In 2020, expanded to 15 countries worldwide, selected for “Entrepreneur in the Asia-Pacific” by Springer, the world’s largest academic publisher, and his activities were introduced worldwide on NHK World program’s “Direct Talk.”
The technological innovation of ORALPEACE, “killing bacteria causing oral troubles while being safely digested and decomposed if swallowed,” by Japan’s national research institutions, became a useful new invention of the 21st century for humanity, and in 2021, selected by the Japan Aerospace Exploration Agency (JAXA) as an item loaded on the International Space Station (ISS) in which NASA participates. As a space venture connecting space technology to solving social issues on Earth and for humanity, it entered the space personal care market for the first time in the world. In 2022, won the first Good Design Award as a personal care product for space. Following the 2022 relocation to the United States, accelerated the global expansion of the ORALPEACE Project, and in 2025, newly launched a fluorine-free toothpaste gel for babies and children for the U.S. market. In response to the U.S. FDA’s announcement of the withdrawal of swallowable fluorine products for children from the market (safety review to be completed by October 31, 2025, announced on May 13, 2025), developed products utilizing cutting-edge green technology derived from nature. Started sales at Japanese supermarkets in California, planning expansion to high-end supermarkets such as Whole Foods Market. In the future, aims for local production in the U.S. and strengthens local community support. Against the backdrop of social discussions on fluorine regulations (risks of IQ decline in children and neurotoxicity), targets consumers with high environmental and health awareness, evolving a sustainable business model. Proposes alternative solutions derived from nature using the latest green technology. Calls for change to protect future children. This shares the anxieties of parents with disabled children and deepens the mission to support the socially vulnerable. Furthermore, preparations are underway to expand this successful model to Asian countries and worldwide, leading to the present.
Triggered by a major injury received while playing baseball with neighborhood classmates, he dedicated himself to kendo from age 6. Born to a sincere, diligent, and steadfast father from Iyo Province, Teshima Township (present-day Matsuyama City area, Ehime Prefecture), who moved to Tokyo shortly after the war aiming for the legal field, and a mother from a family line that was in the Satsuma Domain’s procession during the Namamugi Incident in the late Edo period and relocated as a clan from Satsuma to Tokyo during the Meiji Restoration, loving art and travel. Maternal roots in Ibusuki, Kagoshima, family crest is a circle with raised feather butterfly and armored butterfly diamond. Raised in a family descending from the defeated Heike warriors in the 1185 Battle of Dan-no-ura, preserving the secret custom of boys dressing as girls on Boys’ Day to hide themselves. Grandfather was Totaro Hiwatari, the actual founder of Meiji University’s shooting club (graduated from Juntendo Middle School, after graduating from Meiji University Faculty of Commerce, served as an officer in the Kumamoto Division then entered the business world, founded a trading company in Kobe about 100 years ago, showed interest in advanced American motorcycles and cars; later served as an army officer from the Osaka Division and died in battle in 1940; rests at Baisen-in in Aoyama). The family resided in Tokyo’s Azabu (and separately Kamakura’s Yukashita) since the Meiji era, nurturing many students from Kagoshima; at the end of the war, young soldiers and kamikaze pilots unable to return home visited for final greetings. The family dispersed to Tokyo suburbs due to Tokyo air raids and the family head’s war death. From postwar decline, uncle (mother’s brother, Kiyohiro Hiwatari) aimed to be a lawyer, father became a prosecutor as friends from Chuo University Faculty of Law, sister aiming for legal field became Supreme Court clerk from Waseda University Faculty of Law. He himself interested in professions and businesses with social value, led to developing highly public-interest social businesses.
Received high evaluations in childhood intelligence tests, excelling in intellectual ability, information processing, memory, possessing deep insight, logical structuring, strategic planning, execution, realization capabilities. Had many injuries up to age 10, but despite March birth and small stature, won silver medal in individual at Machida City Kendo Tournament in final elementary year, later young general in team matches. In public metropolitan high school, lost interest and became truant-like, immersed in band activities; at Sundai Prep School, met like-minded entrepreneurial descendants from rural areas, became student group leader. Thereafter, based on global sense and multicultural understanding cultivated through solo world travels, with vigorous curiosity as foundation, demonstrates unique viewpoints with thoughtfulness and humility. After Meiji University Faculty of Law graduation, achieved top sales at trading company while obtaining Small and Medium Enterprise Management Consultant qualification. At Deloitte Tohmatsu Consulting, handled listed company strategic projects, then at venture company successfully launched organic cosmetic brands contributing to IPO. Furthermore, triggered by family difficulties, transitioned to social entrepreneur; after Lehman Shock, continued volunteer activities in penniless life, demonstrating high resilience and mission sense. After repeating successes and failures, leveraged creativity, abstract thinking, leadership to found innovative bio × social venture “ORALPEACE Project.” Developed world’s first natural oral care products fusing disability support and green technology, gathered over 100 professional volunteers through empathy to advance project, has record of loading on International Space Station (ISS), currently expanding to over 15 countries. Won top award (Minister of Economy, Trade and Industry Award) at Japan Venture Awards 2015, standing at pinnacle of Japanese entrepreneurs. Also, through NPO establishment and university guest professor, continues education and social contribution activities, pioneering paths for social issue solving through business, highly evaluated domestically and internationally. Pursues literary and martial arts like kendo and triathlon; started longboard surfing in 2020, challenged shortboard surfing after U.S. relocation, won beginner category at age 53. Starting from “experience of having family with disabilities,” established social entrepreneurship model fusing lactic acid bacteria technology, space technology, social welfare. In that process, cross-disciplinary approach spanning education, medicine, technology praised by many educators and researchers as visionary with passionate heart innovating human health and sustainability, providing insights to next generation children.
In 2025 ongoing serialization “ORALPEACE Story—10-Year Trajectory of the Project” (Quintessence Publishing), reflects on project’s 10-year trajectory. In 10th “How to Realize Life’s Dreams” (published June 23, 2025), confesses penniless state after Lehman Shock and childhood isolation. Advises companions with individuality, “Loneliness and failure are individual with unique strengths fate, but overcome with humility, conviction, comrades.” 9th discusses “Importance of Challenging Without Fear of Failure,” 8th explains “What is Oral Care Product Valued Worldwide,” providing guidelines for next-generation social entrepreneurs. Discusses rise in environmental awareness and 7 points (safety, biodegradability, social value etc.), evoking empathy. After U.S. relocation, continues 50s surfing challenges, as “longboard 3 years, shortboard 2-year beginner surfer,” pursuing martial arts/sports following kendo/triathlon. Positively utilizes unique negative aspect overexcitability, maintains mental health through work-hobby balance (early morning surfing practice). With potential collaborations with environmental protection groups (ex. ocean protection × biodegradable products) in view, promotes local community participation. Sharing unique tendencies of family (leadership and communication, music talents, sports abilities, physical skills, Bilingual, SMES school) with education-loving mother raised in America and Japan (A descendant of the Aki Kagawa and Satsuma Ijuin families, Japan-U.S. university graduate, NYC and foreign company experience, piano hobby; maternal grandfather former major group U.S. subsidiary president), advocates family-unit talent development, says “Figure challenging everything is future hope.” Emphasizes importance of transforming isolation/adversity into “individuality strengths,” responding to Japanese 2025 individuality education needs, initiating support for next-generation social entrepreneurs and children with diverse backgrounds including minorities/low-income, leveraging adversity adaptation through above-average ability, creativity, task commitment based on Schoolwide Enrichment Model. In university lectures/blogs, advises “Failure is learning, empathy becomes strength.” ORALPEACE Project success evaluated as proof that people with individuality change future.
Registered Small and Medium Enterprise Management Consultant by Ministry of Economy, Trade and Industry (2001 commerce department registration). Co-authored book “Marketing Strategy Handbook” (Tohmatsu Consulting Team Malibu / PHP Institute). Guest Professor at Kanto Gakuin University Faculty of Business Administration (from 2022—Theory of Social Entrepreneurship and International Expansion of Japan-Originated Ventures)
Specialty is social entrepreneurship helping the weak and international brand business development. Hobbies are travel, reading, writing, guitar playing, rock, bikes/cars, mountain climbing, outdoors, lure fishing, triathlon, shortboard surfing, foil surfing.
“We are launching new businesses in this Japan that balance social value and economic value, expanding them worldwide. Based on cutting-edge Japanese lactic acid bacteria biotechnology research used in space and medical fields, it’s a project contributing to protecting the health of precious cute babies and entire families, protecting the Earth’s environment for health, reducing caregiving burdens due to global aging, economic independence of the disabled, solving the post-parental death problem for the disabled, and humanity’s space advancement. I think it would be wonderful if, combining forces with many people worldwide, we could be of help to many. Wouldn’t you become a collaborator or fan of the ORALPEACE Project? In the coming era, no matter how difficult the situation, believing in yourself and comrades, tackling with tenacity, utilizing each person’s individuality and abilities, helping loved ones and those in trouble while realizing one’s own dreams, living in mutual support—if we can do that, it would be a truly happy life. I would be grateful if you could lend your strength to this small project. Thank you very much.”
Springer Entrepreneurship in the Asia-Pacific: Case Studies
Daisuke Teshima & TRIFE Inc.ORALPEACE—Creating a New Business to Support the Elderly & Handicapped
https://oralpeace.com/wp-content/uploads/2021/01/Springer-Entrepreneurship-in-the-Asia-Pasific-ORALPEACE.pdf
Daisuke Teshima News Video Collection
https://www.youtube.com/playlist?list=PLBegZ2BmeuTIaOS55wJXZSj7G_-VmPOAF
The ORALPEACE Story: The 10-Year Trajectory of the Project(Quintessence Publishing)
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Daisuke Teshima Reference Materials
https://oralpeace.com/en/library
Media Coverage
http://oralpeace.com/category/news
ORALPEACE Blog
http://oralpeace.com/category/blog
