【Articles on Oral Peace’s entry into the European market in “WWD Beauty”】
Articles on Oral Peace’s entry into the European market in “WWD Beauty”
[An article was published in the Japan Economic Newspaper about the launch of “ORALPEACE” in the European market]
“ORALPEACE” finally obtained official export sales authorization in the European market and started market expansion
-Official export to EU and local sales approval obtained, launched in September ２０２０-
ORALPEACE project has received official export and local sales approval to the EU and will start official sales in the European market from September 2020.
The EU has various strict regulations regarding the import and local sale of cosmetics, including the regulation of ingredients and the establishment of local managers.
Furthermore, regarding the submission of product information to the EU Commission, the “Cosmetics Regulations 1223/2009 (Cosmetics Regulations)” are stipulated in detail.
Exporting oral care products from Japan has been a significant barrier to entry for small Japanese social venture companies.
This time, I met a great European entrepreneur and partner, and received a lot of support, and I realized the effort.
Similar to the markets in the United States, Mexico, China, Hong Kong, Taiwan, Malaysia, Singapore and Australia, where we are already developing business, we manufacture products at laboratories and factories in Japan and export from Yokohama Port.
In Europe, there is a strong consumer awareness of what can be put in the mouth, and there is also a great deal of interest in environmental impact. In addition, the emergence of the coronavirus has raised awareness of oral hygiene in people. Therefore, the local release of “ORAL PEACE” was highly anticipated.
Therefore, local sales in Europe of “ORAL PEACE” with the following characteristics, which was realized by biotechnology research of Japanese industry-academia-government collaboration that has never existed before, can be a great consumer benefit.
“Immediately sterilizing the causative bacteria in the oral cavity with ultra-low concentration, it is made of only food and organic ingredients and safe to swallow, and even if it is vomited into the environment, it is quickly biodegraded and does not burden the microbial ecosystem.”
We will continue to make efforts to deliver ORAL PEACE to the world as soon as possible for many people who are in trouble.
ORALPEACE Product Overview:
An oral hygiene product containing the world-leading patented formulation “Neonisin-e”, which has an excellent bactericidal effect against bacteria causing troubles in the oral cavity but is safe to swallow and has a low environmental load.
Made from 100% natural ingredients based on the world’s most advanced lactic acid bacterium biotechnology research with Kyushu University and the National Center for Longevity Medical Research, etc., for the needs of oral care that is safe even if absorbed by the body.
Another characteristic of this project is the Social Contribution (CSV) project, which is run by a project supporter consisting of 2 employees and more than 100 professionals in each industry, and creates jobs and income for people with disabilities throughout the country.
Won “Yokohama Business Grand Prix 2014 Grand Prize”, “Japan Venture Award 2015 Grand Prize”, “Nippon Foundation Social Innovator 2016”, “2018 Japan Agricultural Chemistry Technology Award”, etc., the world’s largest academic publication in 2019 It was also featured in Springer’s book Entrepreneurship in the Asia-Pacific: Case Studies.
Currently, it is offered to 10 countries as a global oral hygiene brand from Yokohama, Japan.
In February of this year, we also provided free of charge to 3,600 crew members of the “Diamond Princess”, a coronavirus outbreak cruise ship anchored at Yokohama Port.
ORALPEACE was featured in Springer’s book “Entrepreneurship in the Asia-Pacific: Case Studies” by the world’s largest academic publisher
The ORALPEACE Project has been featured in Springer’s book, Entrepreneurship in the Asia-Pacific: Case Studies, the world’s largest academic publisher.
This is a collection of papers on entrepreneurship across Asia and the Asia-Pacific region, including Oceania and Australia.
ORALPEACE was featured as a 20-page research paper in Chapter 3, “Entrepreneurship in New Business and Social Innovation.”
Mr Daisuke Teshima and TRIFE Inc .– Creating a New Business to Support the Elderly and Handicapped
I hope you read it by many people.
「Entrepreneurship in the Asia-Pacific: Case Studies」
This book is dedicated to the analysis of the entrepreneurship in successful companies by presenting and comparing a series of case studies in the Asia-Pacific where many new companies have been growing successfully in the 21th century.
In total, 5 cases in the manufacturing industry, 4 cases in the services industry, and 3 cases related to new business and social innovation are chosen from China, Taiwan, Japan, Australia, Malaysia and Vietnam.
Each case provides insight into the entrepreneur’s aspiration, the processes of personal and business developments, the factors of success, and the inspirations drawn from the analysis.
These cases are analyzed and compared from the viewpoints of entrepreneur’s motivation, ability of foreseeing changes and opportunities in the future business environment, core resources and innovation, knowledge management and culture for the company, determination and ethos.
These are critical factors in value creation for customers and the society, especially in the future business environment. Finally, commonalities and uniquenesses in entrepreneurship relevant to industry sectors and social-economic-cultural contexts are clarified and a typical entrepreneurship model in the Asia-Pacific is proposed.
(JP) オーラルピース アジア市場への展開
(JP) オーラルピース 中米での事業展開を開始